Dear Hospitality World, This is How You Go Viral!

MarketingProfs - When life gives you snow, what else to do other than build an igloo and list it on Airbnb? That's what a Brooklyn-based art director did during this week's historic blizzard, generating social media buzz and news coverage across the globe.

The listing was subsequently taken down by the company, citing the building's failure to meet occupancy standards, but not before the Airbnb team responded in a way that entertained social media users, humanized the brand, and... went viral.