Brand partnerships are great. Creative brand parnerships accross time and space as well as industries are greater! This is how you differentiate. This is first-class commercial marketing.
Vogue - The 25th of May sees the release in theatres across Italy of Alice Through the Looking Glass, sequel to the 2010 movie Alice in Wonderland. With it we’ll see the return of Mia Wasikowska, Johnny Depp, Anne Hathaway and Helena Bonham Carter playing the eccentric characters of Lewis Carroll’s novel.
To celebrate the release of the film, Walt Disney Pictures teamed up with Los Angeles fashion brand Thomas Wylde to create a capsule collection inspired by the film. The collection, which will be launched in stores to coincide with the film release, was already presented at the New York Fashion Week.
In the meanwhile, Thomas Wylde unveiled three sketches on Instagram. Among them is a dress opened at the front and a menswear-inspired outfit.