Hermès Hosts the 7th Edition of the Saut Hermès at the Grand Palais


"For the seventh year running, Hermès invites the forty best riders and horses in the world to compete in the six CSI 5* events, the highest level of international competition, under the roof of the Grand Palais. Twenty international promising young riders, under the age of 25, will also be welcomed by the Parisian saddler-maker to participate in the three original Talents Hermès events, created in 2011.

French rider Michel Robert, sporting advisor for the Saut Hermès at the Grand Palais, and German course designer Frank Rothenberger will once again contribute their expertise to preparing and running the events.

This event enables four thousand spectators each day to watch a spectacular equestrian show that has been specially created for the occasion. With this 7th edition of the Saut Hermès at the Grand Palais, Hermès continues to draw on its expertise in the world of equestrian sport and leisure with which it has been associated since 1837, and confirms its ambition to promote and develop equestrian sports in the heart of Paris."

This is a great example as to how world's leading brands do lifestyle marketing! ★

#LifestyleDesign #LifestyleMarketing #Hermès #CultureMarketing #SportsMarketing #PressRelease #Heritage #Lifestyle

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