Launching a Global Digital Advertising Campaign? You Might Wanna See This...
According to recent data from the Pew Research Center, internet and smartphone access is increasing rapidly but large gaps remain between developed and emerging economies.
The countries with the highest rates of Internet access are South Korea (94%), Australia (93%), and Canada (90%); the countries with the lowest Internet access rates are Ethiopia (8%), Uganda (11%), Pakistan (15%), and Burkina Faso (18%).
The countries with the highest rates of smartphone ownership are South Korea (88%), Australia (77%), and Israel (74%); the countries with the lowest rates of smartphone ownership are Ethiopia (4%), Uganda (4%), Pakistan (11%), and Tanzania (11%).