The Rise of 'Social Signaling'
MarketingProfs - There was a 21% decline in the sharing of personal stories on Facebook in 2015. Users began preferring to signal what matters to them through more indirect, impersonal sharing of news, petitions, video clips, and more, rather than publishing a text discourse and broadcasting it to their 850 closest "friends." A victim of its own success with 1.6 billion users globally, Facebook has become the default social network across every demographic. Its mission “to c