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100 Year Old Bo Gilbert Graces British Vogue for Harvey Nichols

Vogue - Harvey Nichols is celebrating British Vogue’s 100th anniversary with a new campaign that features a 100-year-old model. The ad campaign has flipped the traditional high fashion script by putting centenarian Bo Gilbert into the glossy pages of Vogue.

“Vogue’s 100th anniversary seemed like such an important moment, so we wanted to celebrate it by doing something symbolic,” Ben Tollett, executive creative director at Harvey Nichols’ ad agency adam&eveDDB told The Guardian, “We’re really proud to be involved in a project which proves the older generation can be fearlessly stylish too. Ageism is so last century.”

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