Motoring Research - Aston Martin has opened its first ‘brand experience centre’ in London’s posh Mayfair, which will showcase how the famous car company is becoming a luxury brand in its own right.
The site at no.8 Dover Street will showcase Aston Martin cars, but plenty more besides; it’s a curation of Aston Martin experiences, brand collaborations plus other luxury products that “embody the Aston Martin spirit”. Indeed, it’s being called “the ultimate Aston Martin destination”.
Designed by chief creative officer Marek Reichman’s team, the new shop is to show off the ‘Art of Living by Aston Martin’ concept and will feature products from brand partners such as: Hackett London (clothes) Marma London (spectacles) Quintessence Yachts Emilia Burano (linen) Silver Cross (pushchairs) FPM
It will also host art exhibitions, design masterclasses, dinner experiences and other suitably luxurious events. It will be open to the public seven days a week, from 10am to 6pm in the week or 11am to 5pm at weekends.