Mirror - This year Harrods kicks off festive TV campaign with its adorable Hugh the Bear campaign.
The ad follows a young bear who saves Christmas after a naughty elf freezes Santa's workshop. Hugh the Bear is working in Harrods when the "cheeky" elf casts a spell, threatening to ruin the special day. The elf freezes the production line in the toy workshop and only Hugh escapes because he is too "snuggly" to freeze.
At the end of the ad, Hugh unfreezes the department store and saves the day - before being crowned for his efforts.
The commercial is called A Very British Bear - and the toy can be bought too.