Luxury Launches - BMW fans for sure have been following their legendary art cars. The 19th car was recently unveiled at the Art Basel in Miami Beach and this year’s artwork was by none other than legendary Los Angeles-based artist John Baldessari known for his use of text, found images and bright colors to create seemingly simple yet dramatic and profound statements. He worked with just the colors red, yellow, blue and green and with his infamous monochrome dots to create a visually stunning piece that is sure to stand out at both the museum and on the racetrack in Daytona early next year.
Here’s what John Baldessari has to say on his BMW art car: ‘I have done only one work in my life involving a car before, and that was an image of a car. So for the BMW art car project, I entered unchartered territory, not just in terms of the subject, but also moving from two- to three-dimensional art. A challenge I did enjoy! The ideas all came at once: for instance, the red dot on the roof, so you can see it from above, FAST on one side and a picture of the car on the other side. I like the ambiguity, having two-dimensional and three-dimensional at the same time. Considering the car as an icon of contemporary life, my concept turned out playfully satirical, but it also highlights some of the trademark ideas that I use. So you can say, the BMW art car is definitely a typical Baldessari and the fastest artwork I ever created!’
In 1975 BMW debuted its first Art Car and since then the tradition continues with BMW inviting artists such as Frank Stella, Roy Lichtenstein, Andy Warhol, Robert Rauschenberg, David Hockney, Jenny Holzer and Jeff Koons among others to transform their cars into modern masterpieces.