Audi Customers Use Virtual Reality to Design Their Dream Car

LL - Virtual Reality as a tool has a huge role to play in automobile marketing; and recognizing its potential, carmakers have started to invest heavily in this technology to attract more tech-savvy customers into the showrooms. Audi is one of the first automobile manufacturers to experiment with VR technology. And now the German marque claims to have launched the world’s first fully functional VR system in the automotive retail industry, with the ‘Audi VR experience’ now being introduced in dealerships in Germany, Spain and the UK.

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