#BrandPartnership

top of page

• vis medicatrix naturae •

w.

Ara

Whisky Maker The Macallan Partners with Perfumer Roja Dove

6 Ara 2017

Whisky Maker The Macallan Partners with Perfumer Roja Dove

LL - Smell is an intricate part of enjoying your whisky and there is no one better to prove this than revered single malt manufacturer– The Macallan. The marquee has been churning out some of the best scotch known to the world and in doing so is all set to introduce a new variant: The Highland Single Malt Scotch Whisky – Edition No.3. For perfecting its new whisky, the brand has partnered with none other than master perfumer and famed historian – Roja Dove. In doing his bit,

Introducing ANA’s Latest Star Wars Themed Airplane

8 May 2017

Introducing ANA’s Latest Star Wars Themed Airplane

Aviation Wire - C3PO is the latest character to join Ana’s line up of Star Wars themed jets. Clad in bright yellow the Boeing 777-200ER is designed with motifs of wiring and discs which are characteristic of the most popular humanoid from the Star Wars universe. Present at the inaugural flight was British actor Anthony Daniels who played C3PO. Onboard cabin attendants wore special C3PO themed aprons the theme continued with the coffee cups, headrests and even the boarding pas

BMW Collaborates with Lego for a Hoverbike Concept

17 Nis 2017

BMW Collaborates with Lego for a Hoverbike Concept

DesignBoom - BMW excited the child in all of us when they joined forces with LEGO technic over the LEGO technic BMW R 1200 GS adventure model kit which uses LEGO bricks to create BMW’s famous bike. And while the usual way to create the perfect LEGO model is to follow the instructions as closely as you can, the companies flipped the script by going rogue and creating the BMW X LEGO technic hover ride concept in the process. This alternative model uses the same the same 603 pie

Jimmy Choo Celebrates Their 20th Anniversary

10 Eki 2016

Jimmy Choo Celebrates Their 20th Anniversary

Luxury Launches - Etihad Airways, the official airline of New York Fashion Week is embarking on a collaboration with luxury lifestyle brand Jimmy Choo. Etihad will celebrate the 20th anniversary of the footwear and accessories company with events at John F. Kennedy (JFK) International Airport and in New York City. “Our aspiration is to become the airline of choice for the global fashion community, and our collaboration with Jimmy Choo serves as a natural extension of our fash

Hublot’s MP-05 LaFerrari Sapphire is Taking to the Silver Screen

3 Eki 2016

Hublot’s MP-05 LaFerrari Sapphire is Taking to the Silver Screen

Luxury Launches - Hublot is usually in the news for their ultra-stylish watches, but this time believe it or not, the brand is stealing headlines for creating a new short film in association with Ferrari. It’s a dramatic new promotion for the brand’s MP-05 LaFerrari Sapphire watch which will be the “star” of the movie. On their website, Hublot explains, “This animated film has been created to tell the fabulous story of the HUB9005.H1.PN.1 movement, a classic motor and the uni

Jewelry Inspired Delights at Bulgari Divas’ Dream Afternoon Tea

16 Eyl 2016

Jewelry Inspired Delights at Bulgari Divas’ Dream Afternoon Tea

Luxury Launches - Fashion and lifestyle brands are making their presence felt in the food and beverage sector these days, especially through cool partnerships with our favorite hotels! After Teatime at Tiffany’s at the Peninsula Bangkok, the Ritz Carlton, Hong Kong is now taking guests on a culinary tour of Rome with their afternoon tea created in association with Bulgari. The hotel has held a pretty creative Ferrari themes high tea in the past, so we’re expecting this time t

Karl Largerfeld creates $2,800 drawing and coloring kit for Faber Castell

9 Eyl 2016

Karl Largerfeld creates $2,800 drawing and coloring kit for Faber Castell

WWD - Karl Lagerfeld, who continues to churn out provocative political cartoons for Frankfurter Allgemeine Zeitung, relies on his Faber-Castell pencil crayons. Now he has designed the ultimate set: a Karlbox containing 350 tools for drawing and painting, housed in a sleek black wooden box resembling a Chinese wedding cabinet. Only 2,500 will be produced and sold exclusively beginning today at Faber-Castell stores, Karl Lagerfeld boutiques and Harrods in London. Select departm

Introducing Limited Edition DS3 Givenchy Le MakeUp

3 Haz 2016

Introducing Limited Edition DS3 Givenchy Le MakeUp

Car Scoops - Citroen's premium sub-brand teamed up with French haute couture brand Givenchy to create a new limited edition of the DS3. The new DS3 Givenchy Le MakeUp will be available both as a hatchback and a cabrio, powered by the turbocharged 110hp 1.2-litre three-pot engine paired to either a manual or an automatic transmission. One of the highlights of this new limited edition is the bespoke Givenchy Le MakeUp kit stored in a special compartment in the driver’s armrest,

3M Turns a French Public Train into ‘Object de Art’

27 May 2016

3M Turns a French Public Train into ‘Object de Art’

DesignBoom - In an effort to bring world famous art to the masses, SNCF — france’s national state-owned rail service — has applied renowned works to one of the most heavily trafficked locations in the country: its public train system. In collaboration with 3M, the interior of a commuter train has been covered with graphic film that mimics impressionist art from the musee d’orsay; an imitation of the architecture of the palace of versailles; and images from cinema gaumont — th

Mercedes Partners with Hugo Boss for a 16 Piece Golf Collection

25 May 2016

Mercedes Partners with Hugo Boss for a 16 Piece Golf Collection

LL - Mercedes Benz is indulging fans of golf by launching 16 top-quality golf products. The Mercedes-Benz Collection 2016 will feature a golf bag, colorful polo t-shirts and a swanky kit containing golf balls, tees and a divot repair tool with ball marker. Some of the products are created in association with other brands, so this is a chance to test out some cool collaborations. #BrandPartnership #Mercedes #HugoBoss #Golf

Aston Martin on Ice Goes to New Zealand

21 May 2016

Aston Martin on Ice Goes to New Zealand

LL - This August, Aston Martin will launch their first ever ice driving event – New Zealand on Ice- in the southern hemisphere. The event will take place on New Zealand’s South Island and the car company is inviting “anyone with a passion for driving, regardless of previous experience.” During the event, you can avail of the 3 night package at the Millbrook Resort in Queenstown which includes a welcome drinks reception, a full day of snow and ice driving, a day for optional l

More Creative Uber-Marketing by Marc Jacobs

5 Nis 2016

More Creative Uber-Marketing by Marc Jacobs

Luxury Launches - On March 26, thanks to a collaboration between Marc Jacobs and ridesharing service Uber, riders in Manhattan (below 59th Street) and in Brooklyn’s Williamsburg, Greenpoint and DUMBO neighborhoods got around town in a car covered with hundreds of daisies featuring a customized soundtrack. The promotion was for six hours between noon and 6pm. Some lucky riders also received a full sized bottle of Marc Jacobs’ iconic Daisy fragrance #MarcJacobs #Uber #MJDaisy #

Van Gogh’s Famous Bedroom Recreated

23 Şub 2016

Van Gogh’s Famous Bedroom Recreated

This is Colossal - Moving the art viewing experience from a linear surface to a three-dimensional environment, the Art Institute of Chicago is launching an interactive experience alongside their latest exhibition—entry to a full-size replica of Van Gogh’s painting The Bedroom. The room, available on AirBnB starting today, includes all the details of the original painting, arranged in haphazard alignment to imitate the original room. The installation was built to celebrate the

One Capsule Collection to Bring Them All And On White Screen Bind Them

23 Şub 2016

One Capsule Collection to Bring Them All And On White Screen Bind Them

Brand partnerships are great. Creative brand parnerships accross time and space as well as industries are greater! This is how you differentiate. This is first-class commercial marketing. Vogue - The 25th of May sees the release in theatres across Italy of Alice Through the Looking Glass, sequel to the 2010 movie Alice in Wonderland. With it we’ll see the return of Mia Wasikowska, Johnny Depp, Anne Hathaway and Helena Bonham Carter playing the eccentric characters of Lewis Ca

UBER/Airbus Chopper Rides At Sundance Patrons Service

28 Oca 2016

UBER/Airbus Chopper Rides At Sundance Patrons Service

Bloomberg - European aerospace giant Airbus Group SE will cooperate with U.S. ride-hailing service Uber Technologies Inc. to provide on-demand flights with its H125 and H130 helicopters. The service is tested at the Sundance Film Festival in Park City, Utah, which started on the 21st of January. Gradually, Uber and Airbus hope to bring this service to a wider audience. #BrandPartnership #Luxury #ServiceLaunch #Sundance

Loca • Lounge

bottom of page