#CookforMarCom: Meet Land Rover's Kitchen on Wheels for Jamie Oliver


The British carmaker recently unveiled the bespoke SUV for Jamie Oliver and his family this week which is built upon the versatile Land Rover Discovery.

Customized by Jaguar Land Rover’s Special Vehicle Operations, the one-off SUV comes with an array of cooking appliances, from a slow cooker which sits beside the engine, to an olive oil dispenser and a deployable worktop and dining table. “I gave Land Rover a massive challenge to create the ultimate kitchen on wheels. … I didn’t think they’d actually be able to put a slow-cooker next to the engine and an olive oil dispenser in the boot, but they did,” said Jamie Oliver in a statement. “The result is an amazing Discovery, tailored perfectly for me and the family — we love it.”

The versatile seven-seater Discovery was the perfect vehicle for SVO to modify it for the celebrity chef. Culinary devices found on and inside the vehicle include a two-slice toaster as part of the center console, wheels that churn butter and a rotisserie that mounts onto the front of the automobile. In addition to the 1.1-metre-wide kitchen worktop at the back of the car, a 40” flat screen TV is also fitted that slides out along with it. If you want to have a look at his bespoke Discovery and all its unique features, head over to Jamie’s official YouTube channel where you can watch him cook up in this incredible mobile kitchen.


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